Privacy Policy
Last updated: June 3, 2026
Truevia ("we", "us", or "our") operates the Truevia platform. This Privacy Policy explains how we process your personal data when you use our service. The data controller is the Truevia legal entity identified on the website before production launch.
1. Where This Privacy Policy Applies
This Privacy Policy applies to websites, apps, and other services we operate under the Truevia brand. Whether you browse profiles, use messaging, or submit an invite request, this Policy covers how we handle your personal data. For simplicity, we refer to all of these as our “service” in this Privacy Policy.
If for some reason, one of our services requires its own separate privacy policy, then that policy will be made available to you and that policy -- not this Privacy Policy -- will apply.
2. Data We Collect
It goes without saying, we can’t help you develop meaningful connections without you providing some information about yourself, like basic profile details and the types of people you’d like to meet. Using our service also generates some information, such as when you logged in and how you used the service, as well as the insights and inferences we generate based on the content you provide. We also collect data from third parties, like when you access the service through an account you have on another platform (e.g., Facebook, Google or Apple) or when you upload information from your account on another platform to complete your profile. If you're interested in all the details, be sure to check out the table below.
Data you give us
Categories
Description
Account Data
When you create an account, you give us basic information for your account to be set up such as your phone number, email address, and date of birth.
Profile Data
When you complete your profile, you share additional details about you, such as your gender, interests, preferences, approximate location, etc. Some of this data may be considered sensitive or special in certain countries, such as details about sexual orientation, sexual life, health, or political beliefs. If you choose to provide this data, you consent to us using it as laid out in this Privacy Policy.
Content
When you use our service, you share photos, videos, audio, text and other types of content, such as your search queries or chats with other members.
Purchase Data
When you make a purchase or request a refund, we keep the details of the transaction (e.g., what you purchased, the date of the transaction, and the price). The exact data depends on the payment method you choose. When you pay directly with us (rather than through a platform such as iOS or Android), you provide your debit or credit card number or other financial info.
Marketing, Survey and Research Data
We sometimes run (i) surveys, focus groups, or market studies for research purposes and (ii) promotions, events or contests for marketing purposes. When you choose to participate, you give us information to process your entry and participation, as well as your responses to our questions and your feedback.
Third-Party Data
When you choose to share with us information about other people (for example, if you submit a query or report involving another member), we process this data on your behalf to complete your request.
Customer Support Data
When you contact us, you provide information that may be necessary to help address your inquiry. Other people can also submit queries or reports involving you. Finally, our moderation tools and teams can collect additional data as part of their investigations.
Where legally allowed, we can receive information about suspected or confirmed bad actors from third parties as part of our efforts to ensure our members’ safety and security.
Social Media Data
You decide to share data with us through your accounts on other platforms (e.g., Facebook, Instagram, Spotify, Apple, LinkedIn), for instance if you decide to create and log into your account via these platforms or if you decide to upload data such as photos or playlists onto our service from these platforms.
Data generated or automatically collected
Categories
Description
Usage Data
Using the service generates data about your activity, including how you use it (e.g., when you logged in, features you’ve been using, actions taken, information shown to you, referring webpages, ads you interacted with) and how you interact with others (e.g., searching, matching, communicating). We also receive data related to interactions you had with our ads on third party websites or apps, if applicable.
Technical Data
Using the service involves the collection of data from and about the device(s) you use to access our service, including hardware and software information such as IP address, device ID device type, operating systems and configurations, network information, device movement and sensor data, as well as app settings and characteristics, app crashes, advertising IDs and identifiers associated with cookies or other technologies that can uniquely identify a device or browser. For more information about cookies, see our Cookie Policy.
Insights and Inferences
Using the service involves the generation of insights and inferences, drawn from your interactions and the information and content you provide, reflecting, e.g., your preferences, characteristics, predispositions, behavior, and attitudes.
Other data we collect
Categories
Description
Geolocation Data
If you give us permission, we can collect your geolocation (latitude and longitude) from your device. If you decline permission, certain features that rely on precise geolocation will not be available to you.
Face Data
If we offer identity or photo verification features, they may involve the collection of face geometry data or similar identifiers, which may be considered biometric data in some jurisdictions. We will provide a separate notice before collecting such data where required by law.
ID Data
You may provide us with a copy of your government-issued ID to help us check that you’re who you say you are.
3. Why and How We Use Your Data
The main reason we process your data is to provide our service to you and improve it over time. That includes connecting you with members who might make your heart skip a beat, personalizing your experience, and just helping you make the most of our service. We also process your data to keep our service, you, and others safe and secure. We take this responsibility very seriously and we’re always working to improve the safety and security of our systems and processes. And yes, we process your data to show relevant ads – you can control this in your settings. Read on for a more detailed explanation.
For information on how we process personal data through profiling or automated decision-making, contact us using the details published on the site.
Purposes for processing your data
Grounds for processing your data
Categories of data processed
(Those are described in Section 3 of this Policy)
To enable you to use our service, including:
Creating and maintaining your account and profile on our service
Operating and maintaining the various features on our service
Recommending other members to you and recommending you to them
Running promotions or events when we offer them
Responding to your requests and questions
Monitoring the well functioning of our service and troubleshooting and fixing issues as needed
Performance of our contract with you
Your consent (where sensitive data or other type of data that requires consent is processed)
Account Data
Profile Data
Content
Purchase Data
Marketing, Survey and Research Data
Third Party Data
Customer Support Data
Social Media Data
Usage Data
Technical Data
Insights and Inferences
Geolocation Data
Face Data
To enable your purchases on our service, including:
Processing payments
Offering discounts and promotions, customizing prices
Performance of our contract with you
Our legitimate interest: it is in our legitimate interest to offer discounts and promotions and customize prices, where and as legally permissible.
Account Data
Profile Data
Technical Data
Purchase Data
Usage Data
Insights and Inferences
To operate advertising and marketing campaigns, including:
Performing and measuring the effectiveness of advertising campaigns run on our service
Performing and measuring the effectiveness of marketing campaigns promoting our own service on third-party platforms
Communicating with you about products and services we believe may interest you
Consent (where required under applicable law) and otherwise our legitimate interest. It is in our legitimate interest to promote our service and to show ads to our members which are tailored to their interests, as a way to improve their experience and help fund the parts of our service which are free
Account Data
Profile Data
Usage Data
Marketing, Survey and Research Data
Technical Data
Insights and Inferences
To improve our service and create new features and services, including:
Running focus groups, market studies and surveys
Analyzing how our service is used
Reviewing interactions with customer care teams to improve service quality
Developing and improving new features and services, including through machine learning and other technologies, and testing them out
Conducting research and publishing research papers
Performance of our contract with you
Our legitimate interest: It is in our legitimate interest to improve our service over time
Consent where required under applicable law (e.g., we may process data deemed sensitive or special in certain countries to help make sure that the various communities using our service are being treated fairly and equitably and that our service remains diverse and inclusive)
Account Data
Profile Data
Content
Purchase Data
Marketing, Survey and Research Data
Third Party Data
Customer Support Data
Social Media Data
Usage Data
Technical Data
Insights and Inferences
To keep you and other members safe on our service, including:
Preventing, detecting and fighting against violations of our Terms fraud and other illegal or unauthorized activities
Developing and improving tools to prevent, detect and fight against violations of our Terms, fraud and other illegal or unauthorized activities
Preventing recurrences, notably by preventing individuals who violate our Terms from creating a new account
Letting individuals know what we’ve done about reports they submit or potential safety risks we identify
Verifying your identity
Securing payments and fighting against financial fraud
For more information on safety, integrity and security generally, visit our Safety Tips and Community Guidelines .
Performance of our contract with you
Our legitimate interest: It is in our legitimate interest and that of our members to keep them safe
Protection of your vital interests and that of other members
Ensuring your security and the prevention of fraud in the processes of identification and authentication in electronic systems
Compliance with legal obligations that apply to us such as taking down illicit content
Your consent (where sensitive data or other type of data that requires consent is processed)
The processing is necessary for the protection of substantial public interest: it is in the substantial public interest that we prevent, detect and fight against illegal activities on and off our platforms and cooperate with law enforcement authorities on such matters
Your consent (where sensitive data or another type of data that requires consent is processed)
Account Data
Profile Data
Content
Purchase Data
Third Party Data
Customer Support Data
Usage Data
Technical Data
Face Data
ID Data
Insights and Inferences
To comply with applicable law, establish, exercise and defend legal claims & rights, including:
Preserving data to comply – and evidence compliance – with applicable law
Supporting investigations and defending potential or ongoing litigation, regulatory action or dispute
Responding to lawful requests from law enforcement, courts, regulators, and other third parties
Reporting illegal or infringing content to law enforcement, government or other authorities
Establishing, exercising, or defending ongoing or threatened claims
Sharing data with law enforcement or partners to combat abusive or illegal behavior
Our legitimate interest: It is in our legitimate interest to comply with applicable law and protect ourselves, our members and others, including as part of investigations, legal proceedings and other disputes
Protection of your vital interests and that of other members
Compliance with legal obligations applying to us such as responding to law enforcement requests for information
The categories of data shared will vary based on the specific circumstances surrounding each obligation, compelling interest or dispute
4. How We Share Data
Since our goal is to help you make meaningful connections, some of your information is visible to other members on the service when you choose to share it. We also share data with service providers who assist us in operating the service, and in some cases for legal and related reasons. Read on for more details.
Recipients
Reasons for sharing
Categories of Personal Data
Other members
You share data with other members when you voluntarily disclose information on the service for others to see (e.g., your public profile). This means your data will be visible to other users in the app, and may be shared when relevant and appropriate in other Truevia communications, such as sharing a profile snapshot in email or other notifications to potential matches.
If someone submits a report involving you (such as a claim you violated our Terms of Use), we may let the reporter know what actions we took, if any, as a result of their report. The same applies if you submit a report involving another member.
If another member requests a copy of their personal data, they may receive the messages you sent them.
Profile Data
Content
Social Media Data
Third Party Data
Customer Support Data
Usage Data
Insights and Inferences
Service providers
We share data with vendors and service providers who help us operate, promote and improve our service. They provide us services such as data hosting and maintenance, analytics, customer care, marketing, advertising, payment and refund processing, legal support, and security operations.
Specifically, we may use Facebook tools, such as Facebook Login, Pixel, Social plugins, and Facebook SDK for App Events. When using these tools we are considered “Joint Data Controllers” with Meta Ireland. To learn more about how Facebook processes your data and allows you to exercise your rights, check out Meta Ireland’s Privacy Policy.
Where permitted by applicable law, we may also share data with other organizations facing similar security threats when necessary to promote the safety, security, and integrity of our service, our members, our employees, and others.
Depending on the service provided by the vendor, it may include:
Account Data
Profile Data
Content
Purchase Data
Marketing, Survey and Research Data
Third Party Data
Customer Support Data
Social Media Data
Usage Data
Technical Data
Insights and Inferences
Geolocation Data
Face Geometry Data
ID Data
Advertising Partners
We publish ads about third-party advertisers’ products and services on our service, and publish ads promoting our own service on third-party sites and apps. To help improve the relevance of these ads, we provide certain info about you to third parties, including advertising partners, or allow them to collect such data from our services (such as via cookies, SDKs, or similar technologies). Some of our advertising partners enable us to transform your email address, advertising identifiers or phone number into an identifier that can’t be used to identify you personally and then use that unique identifier to either exclude you from our marketing campaigns, or to target our ads at an audience that is similar to you in terms of background, interests or app usage.
Account Data
Profile Data
Usage Data
Technical Data
Insights and Inferences
Law enforcement authorities
We may disclose your data to: (i) comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) assist in the prevention or detection of crime; (iii) protect the safety of any person; and (iv) establish, exercise or defend legal claims.
The categories of data shared will vary depending on the specific circumstances surrounding the request, but it often can include:
Account data
Profile Data
Content
Purchase Data
Customer Support Data
Third Party Data
Social Media Data
Usage Data
Technical Data
Geolocation Data
ID Data
In the context of a merger, acquisition, or other change of control, with a successor entity or new owner(s)
We may transfer your data if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control.
The categories of data shared will vary based on the type of corporate transaction. It may include the entire organization data or only a specific subset such as Purchase Data.
When the profile sharing functionality is used
You may choose to share other members’ profiles and they may share yours with people outside of our service, using the sharing functionality.
5. Cross-Border Data Transfers
Because we operate a global service, the sharing of your data laid out in Section 4 may involve cross-border transfers to service providers in countries with different privacy laws. When we transfer personal data to a third country, we use appropriate mechanisms. For example, we rely on:
Adequacy decisions issued by the European Commission or other competent authorities under applicable law. We transfer personal data to service providers in countries with adequacy decisions for the purposes outlined in Section 4.
Standard contractual clauses issued by the European Commission or similar contractual transfer mechanisms approved under applicable law. These mechanisms bind recipients to protect the confidentiality and security of your data. We rely on them to transfer personal data to service providers in countries without adequacy decisions, such as the United States of America. Contact us for a copy.
6. Your Rights and Choices
Depending on where you live, you may have rights to access, correct, delete, restrict or object to certain processing, receive a copy of your data (portability), and withdraw consent where processing is consent-based. You may also have the right to lodge a complaint with your local data protection authority. To exercise these rights, contact Truevia using the contact details published on the website or via our contact page. We may need to verify your identity before responding.
7. How Long We Retain Your Data
We want the connections you make through our service to last forever, but we keep your personal data only as long as necessary for legitimate business reasons (as laid out in Section 4) and as permitted by applicable law.
If you decide to stop using our service, you can close your account and your profile will no longer be visible to other members in the app. If you create a new account using the same credentials within 90 days, we will restore some data to help you get started faster. Note that we will close your account automatically if you are inactive for two years.
Following account closure, we delete your data as laid out below:
To protect the safety and security of our members, we implement a safety retention window of three months following account closure or one year following an account ban. During this period, we keep your data to investigate unlawful or harmful conduct. The retention of data during this safety retention window is based on our legitimate interest as well as that of potential third-party victims.
We maintain limited data to comply with legal data retention obligations: in particular, we keep transaction data for 10 years to comply with tax and accounting legal requirements, credit card information for the duration the user can challenge the transaction, and “traffic data” / logs for one year to comply with legal data retention obligations. We also keep records of consents members give us for five years to comply and evidence our compliance with applicable law.
We maintain limited data on the basis of our legitimate interest: we keep customer care exchanges with you for 6 years from the date of the communication; customer care records and supporting data, as well as imprecise location of download/purchase, for five years in support of our safety efforts, to support our customer care decisions, enforce our rights and enable us to defend ourselves in the event of a claim; information on the existence of past accounts and subscriptions for three years after the closure of your last account to ensure proper and accurate financial forecasting and reporting; profile data for one year in anticipation of potential litigation, for the establishment, exercise or defense of legal claims; and data necessary to prevent members who were banned from opening a new account for as long as necessary to ensure the safety and vital interests of our members.
Face Data is deleted within 30 days, unless continued retention is necessary to comply with an applicable legal obligation or to ensure the safety and security of our service and members, to the extent permitted by applicable law. Where we offer verification features, we will provide a separate notice describing how Face Data is processed and retained.
Finally, we maintain data on the basis of our legitimate interest where there is an outstanding or potential issue, claim or dispute requiring us to keep data, in particular if we receive a valid legal subpoena or request asking us to preserve data (in which case we would need to keep the data to comply with our legal obligations) or if data would otherwise be necessary as part of legal proceedings.
Where appropriate and as legally permitted, we may maintain and use data that, by itself, cannot identify or be attributed specifically to you for the purposes described in this Privacy Policy, including to improve our service and create new features, technologies and services, including through machine learning, and keep our service safe.
Note: If your account is suspended, your profile is not visible on Truevia, but we continue to retain your data as your account will be reinstated at the end of the suspension period. At that time, you can resume using Truevia or delete your account if you wish. You may also contact us to request deletion of your account and data before the suspension period ends. Once your account is closed, including if you don’t log in for 2 years following the suspension period, your data is deleted as described above.
8. Children's Privacy
Our service is restricted to individuals who meet the minimum age required at registration (currently 45 years of age or older for male members). We do not permit individuals below that minimum on our platform. If you suspect that a member does not meet eligibility requirements, please use the reporting mechanism available on the service.
9. Privacy Policy Changes
This policy will change over time. We’re always looking for new and innovative ways to help you build meaningful connections and strive to make sure explanations of our data practices remain up-to-date. We will notify you before material changes take effect so that you have time to review the changes.